New product development (NPD) project portfolio management: What is the role of learning?

نویسندگان

چکیده

Project portfolio management is a strategic weapon. Despite, the abundant amount of literature on research and development (R&D) project evaluation selection, earlier does not exploit potential learning even if it may generate significant opportunities. The aim this paper to deepen knowledge how process could favor selection projects include in portfolio, considering relevance orientation. Grounded concept pragmatic constructivism (PC), presents qualitative interpretative approach conducted single case study. selected company multinational, operating semiconductor industry. Data were collected by combining different sources such as semi-structured interviews, direct observation, meeting participation use archival sources. results show that role played previous can provide very useful information for division managers pick up best which meet business priorities. some practical implications supporting decision-making choose meaning right increase performance well performance.

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ژورنال

عنوان ژورنال: Corporate Ownership and Control

سال: 2023

ISSN: ['1727-9232', '1810-0368', '1810-3057']

DOI: https://doi.org/10.22495/cocv20i3art6